The Snack that Smiles Back: When it comes to Goldfish crackers, you can feel good about serving your favorite snacks. All of our cheese varieties, like cheddar, are baked with real cheese, colors sourced from plants, and no artificial preservatives or flavors. Stockings and Christmas trees join in on the holiday fun, but only for a limited time. Spread cheer and smiles with whimsical, cheddar holiday shapes. For Pepperidge Farm, baking is more than a job. It's a real passion. Each day, our bakers take the time to make every cookie, pastry, cracker, and loaf of bread the best way they know how - by using carefully selected, quality ingredients.